Sport Waikato’s “This is ME” Partnership with AWWA Period Underwear and Kotahi Aroha involves partnering with a national brand and shaping an initiative with a community leader to tackle a socio-cultural-economic barrier in a community of young women.
“AWWA’s partnership with This is ME represents our commitment to ensuring no individual misses out on opportunities to engage in sport, recreation or education due to having their ikura (period),” – Kylie Matthews, AWWA co-founder.